Case study
Gisela Gilges
Gisela Gilges is a writer, coach and speaker with a coaching school, workshops and online courses. We built her CRM in HubSpot, added tracking for everything that happens on her website and automated invoicing to her clients: the time spent on invoicing went down to zero.

- Industry
- Coaching and online education
- Country
- Argentina
- Services
- CRM, Tracking web, Automatización
- Technologies
- HubSpot
The challenge
Gisela sells coaching, training programs and workshops to a large community of clients and students, but had no data about them: where they came from, what they viewed on the site or how long they stayed. Invoicing each client was also done by hand.
What we did
- Implemented HubSpot as the CRM to centralize all her clients and students.
- Set up website tracking: where each visit comes from, which pages it views and how long it stays.
- Automated invoicing to her clients.
Results
- Full visibility into where each client and student comes from and what they do on the site.
- The whole client and student base organized in HubSpot, with its follow-up and automation tools.
- 100% of invoicing time saved: invoices go out automatically.
