Case study
The Senior Group
The Senior Group is a well-known network of senior living residences in Argentina. We redesigned its WordPress site, improved its speed by 100% and worked on its SEO: today they get 15 times more clients than before the project.
- Industry
- Senior living residences
- Country
- Argentina
- Services
- SEO, UX/UI, WordPress
- Technologies
- WordPress
The challenge
The Senior Group already had a recognized brand. The goal was to strengthen its presence in Google searches and get more inquiries through the site from families looking for a residence.
What we did
- Redesign of the WordPress site's user experience, so families can quickly find information and get in touch.
- Site speed and performance optimization.
- On-page SEO: page structure, titles, descriptions and content focused on what families search for on Google.
- Focus on lead generation from the site.
Results
- 15 times more clients than before the project.
- Site speed improved by 100%.